Tuesday, September 11, 2012

Customers As Friends

As I write this post, I am reminded by the number of friends I have who are customers. At first, I thought this was odd. But then I was reminded that Americans spend an average of 46 hours a week at work. That’s a rather long time to be away from home.
Personally, I’ve been in the professional work world now for more than 20 years. As a result, I have made some beautiful and lasting friendships. I am not just talking about people you run into on occasion. I am talking about people who communicate with me in good times as well as bad. For instance, when I have had trying times, it amazed me by the number of customers who actually called (on numerous occasions) to see how I was doing. I didn’t have to call and update them. That is a special feeling.

What about you?  Do you have customers who are your friends?

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